In 1998, Bruce and Heather Lane bought Purity with an eye towards revitalizing this Finger Lakes icon. Taking a page from the beer industry, which saw great consolidation into a few national brands, followed by a boom in consumer interest in local, high quality "boutique" products, Purity is now working to re-establish its standing in the hearts and stomachs of Central New Yorkers as the "Ice Cream of the Finger Lakes".
Communiqué has had the pleasure to work with this traditional and flavorful icecream by developing all packaging elements and advertising for consumer retail.
Communiqué also desgned billboards and egg nog packaging for Purity Ice Cream.
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