Communiqué Design & Marketing "Lands" Contract with Central Illinois Regional Airport

[ITHACA, NY] Communiqué Design & Marketing, an Ithaca, NY design and marketing firm, secured this month a three-year contract with the Central Illinois Regional Airport in Bloomington-Normal, Illinois. The firm will provide marketing and advertising services to recruit, retain and enhance service at the airport. Central Illinois Regional Airport is located 135-miles south of Chicago and currently runs an average of 240,000 enplanements per year and the airport is looking to increase that by hiring Communiqué. Currently they have daily flights with AirTran Airways, American Eagle, Northwest Airlines, United Express and Delta Connection and expects to add additional service this summer.

It is because of Communiqué’s success with the Greater Binghamton Airport (agency of choice for over 4 years), that Central Illinois Regional Airport recruited the agency. Greater Binghamton had hit an all time high in enplanements in March 2005 due to Communiqué’s unique marketing strategy and advertising campaigns promoting Northwest, Delta, USAirways and United Express. Carl Beardsley, Commissioner of the Greater Binghamton Airport stated, "much of our continued success is because of the creative talent and innovative idea generation Communiqué provides, they know aviation and they know how to respond to, and provide solutions to this ever-changing industry."

The contract was announced at a public board meeting on January 12, 2006 at the Central Illinois Regional Airport. One of the board members stated, "I used to work in advertising and I have not seen such fresh and productive advertising in years, my vote is yes to bring this firm on." The board voted unanimously to retain Communiqué for this three-year contract. Carl Olson, Executive Director of Central Illinois Airport states,”The need to access quality and competitively priced air service has never been greater, nor has the competition among communities to secure this scarce resource. For this reason, we recognized that only a new and more aggressive strategy would work, and after experiencing the energy and creative insights that Communique brings to our relationship, our choice to partner with them was obvious.”

Laurie Linn President of Communiqué Design & Marketing states, "We have been serving the Central New York area for nearly 15 years and we have over fifty clients from several diverse sectors, but aviation is without a doubt one of the most exciting industries we work with. It provides me tremendous pleasure to know that we can provide marketing services that can assist and benefit communities and the airline industry. Our approach of partnering with the airlines on behalf of our clients provides marketing services that will help support and grow marketshare and brand equity, as well as increasing revenues for the regional airports we serve. I am proud to add to the economic strength of aviation and serve these two very successful regional airports.”

For additional information contact Laurie Linn, (607) 277-8901 x206 or visit www.communiquedesign.com.

 

Since the day the firm opened, they have been newsmakers. From innovations in product launches to award-winning campaigns and videos, the team at Communique continues to gain recognition throughout the northeast. Recent headlines include:

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